Celebrate Rochester in full bloom with the New Era 9SEVENTY Rochester Lilac Edition Stretch Snap Cap — a premium fusion of performance fit and local identity. Designed with a structured navy crown and soft pink visor, this cap brings the iconic Lilac Festival energy to life through elevated detailing and modern New Era innovation.

The front embroidery features a bold arched “ROCHESTER LILAC EDITION” wordmark, accented with a vibrant pink “R” intertwined with detailed lilac florals — a direct nod to one of the city’s most beloved traditions. Every stitch is sharp, dimensional, and built to stand out both in-stadium and on the street.

Built on New Era’s 9SEVENTY silhouette, this cap delivers the perfect hybrid fit — combining structured front panels with a flexible stretch sweatband and adjustable snapback closure. The result is a secure, comfortable fit that adapts to you, making it ideal for all-day wear.

Whether you're at Innovative Field, walking Highland Park during peak bloom, or elevating your everyday fit, this cap represents Rochester pride at its cleanest.

Key Features:

• Official New Era 9SEVENTY Stretch Snap silhouette
• Structured crown with pre-curved visor
• Navy crown with contrasting pink visor and top button
• Embroidered “ROCHESTER LILAC EDITION” graphic with floral detailing
• Stretch sweatband for enhanced comfort
• Adjustable snapback closure for a customizable fit
• Official Minor League Baseball licensed product

Why It Hits:
This isn’t just a cap — it’s a seasonal identity piece. Designed to connect culture, community, and style, the Lilac Edition is built for fans who want more than merch — they want meaning.