Built for everyday wear with a premium feel, the New Era 39THIRTY ROC the Lilac Cap blends performance comfort with Rochester pride. Designed on New Era’s signature flex fit silhouette, this cap delivers a streamlined, contoured look that moves with you — no adjustments needed.

The front showcases a bold embroidered “ROC” logo elevated with intricate lilac detailing, paying tribute to Rochester’s iconic Lilac Festival. Set against a deep navy crown with complementary seasonal accents, the design strikes the perfect balance between subtle and statement-making.

The 39THIRTY silhouette features a structured front with a naturally curved visor and stretch-fit construction, creating a secure, comfortable fit that’s ready for all-day wear — from the ballpark to everyday life.

This is the cap you grab when you want effortless style without sacrificing meaning.

Key Features:

• Official New Era 39THIRTY flex fit silhouette
• Stretch-fit design (no closure) for a clean, secure fit
• Structured front panels with a contoured crown
• Pre-curved visor for a classic, ready-to-wear look
• Navy base with lilac-inspired detailing
• Embroidered “ROC” logo with floral accents
• Lightweight, breathable construction
• Official Minor League Baseball licensed product

Why It Hits:
Comfort meets culture. The 39THIRTY ROC the Lilac Cap is built for fans who want a clean, athletic fit with a strong connection to Rochester’s identity — easy to wear, hard to ignore.